Thanks to Beyond Madison Avenue for the lead
Gillette announced yesterday they are teaming up with video game maker EA Sports to launch the Gillette-EA Sports Champions of Gaming competition that will match gamers against some of the top athletes in sports including Tiger Woods, Roger Federer and Derek Jeter
The Gillette — EA Sports Champions of Gaming — the world’s largest multi-sport gaming tournament — will officially launch in late October and provide gamers the opportunity to compete against others from around the world for the chance to be named a Global Champion of Gaming. The live global finals will be conducted in Tampa, Florida, in January 2009, with the Global Champions in each gaming category competing against one of the Gillette Champions — Gillette’s group of global sports superstars that includes Tiger Woods, Roger Federer and Derek Jeter. Gamers will be able to play via Xbox 360 Live on Tiger Woods PGA Tour 09, NASCAR 09, Madden NFL 09, NBA Live 09 and EA Sports FIFA Soccer 09. More information about the Gillette — EA Sports Champions of Gaming will be available after October 15, 2008, at www.gillette.com.
The official press release had this to say about the partnership:
“Gillette and EA Sports represent the best in grooming and gaming, and this partnership is a natural extension of our ongoing efforts to engage guys through their competitive nature and their passions, including sports,” said Peter Clay. “We’ll be working together to reach consumers with unique programs such as the Gillette-EA Sports Champions of Gaming, a global tournament that will offer gamers the opportunity to compete against the best in the world and then take on the Gillette Champions and other sports legends to see if they have what it takes to be the best.”
Not enough brands are leveraging the tremendous power of gaming to connect with their consumers. Personally I am really excited to get involved with this. I doubt P&G employees will be eligible to win (usual rules for promotions), but I’ll still be taking my shot on the Xbox 360 in Madden 09 just for the fun of it [btw, my Xbox 360 Live handle is DKnoxMU if want to play a game].
Back from Vegas and I cannot even find the words to describe the trip. We spent Friday night at the Hardwood Suite at the Palms Casino (instead of the Crib Suite). 10,000 square feet and a basketball court in the room. Unbelieavable….
When I was growing up, soccer was my sport of choice despite the fact I lived in the very football crazy town of Canton, Ohio (home of the Pro Football Hall of Fame). I started playing when I was six years old and since that time, Adidas has been one of my favorite brands. In the early years, the brand served as a statement for us soccer players because Adidas was a soccer brand. It was a way to show the world (or at that time, the school) who we were and what we were about. In that sense, I loved my Adidas Samba shoes and today I’m probably on my 15th pair of them. Adidas has, and always will be, a lovemark for me.
That lovemark status helps drive my infatuation with their “Impossible Is Nothing” campaign. In fact, I have a picture of the campaign hanging behind my desk at work to serve as everyday inspiration. What I find interesting is the contrast behind Nike and Adidas. Both are extremely successful companies and both have amazing marketing (possibly two of the best in the world). But why is Nike just a brand I respect while Adidas is a brand I love? Read the rest of this entry »
I just saw this great new spot by Nike called Clocktower that is for their latest Jordan launch. It never ceases to amaze me how Nike continiously nails the emotional feeling of an athlete. The insight that Cinderella stories don’t happen without hard work is dead on. And even better, the spot connects with true fans who recognize the significance of snapshots like the practice football play being run on the Boise State field. Brilliant yet again.