February 29, 2008
A few articles really caught my attention this week on a wide variety of topics. Here are the best of the best:
Brand Commodization – 6 Ways to Prevent the Death of a Brand
: Great summary of steps all marketers should think about in protecting their brand identity, especially during times of growth. When you think about brands that handle growth well, especially in the retail industry, it is their authenticity that keeps them alive. My favorite example is Potbelly Sandwich Works
(which I plan on writing a more detailed post about later).
Ypulse Teen Research
: 48 percent of teens didn’t purchase a single CD in 2007, up from 38% in 2006. Wow
. In a survey of 1,200 high school students, only 2 out of 5 knew the United States Civil War was fought between 1850 and 1900. Double wow.
The Economics of Brands:
Great discussion on a couple of blogs about what happens as brand interaction changes. Read it yourself to see why the discussion is so great.
: The guys at PSFK started a debate on if Coke was contradicting itself by talking sustainability and then creating a marketing promo that used extra package. Then they added fuel to the fire by asking if ad agencies should be held accountable for pitching unhealthy sugar-filled drinks. Piers always starts some fun discussion in his posts
February 27, 2008
The crew over Youth-Trends just released their Q1 2008 Top Ten List. I’ve always found these to be a good pulse for what is going on with the Youth Culture. Nothing too surprising but I was interested to see how Favorite Retailers played out. According to the report, ” the number one retailer among the guys was Best Buy, who barely edged out Wal-Mart, while the young women chose Forever 21 as their overall favorite followed closely by Target, Urban Outfitters and Victoria’s Secret.” Toys for boys and clothes for girls…not much of surprise there. But interesting in the battle for Mass that Wal-Mart is winning with guys and Target with girls.
February 26, 2008
As I was going through my morning blogs, I came across a week old post by Bob Gilbreath at The Challenge Dividend entitled Life Lessons from Tony the Barber. For anyone that has spent time at P&G, they know Tony as the barber who has a shop downstairs at the Central Building. The man is an institution in Cincinnati and probably knows more about the movers and shakers of the town and P&G than anyone else. But none of that really matters to Tony. He’s the type of guy that is quick with a smile and handshake. He treats everyone the same, whether that person is a former CEO or a new 22 year-old Assistant Brand Manager fresh out of college (that would be me). A trip to Tony was always a great break in my day and after a discussion on bocce ball or the Bengals, I was always ready to head back to work recharged. Now that I’m down in Arkansas, I’ve realized how much that little monthly break meant to me. Funny how it is the seemingly little things about a place that matter the most.
February 24, 2008
Well it has been over 2 years since I stopped posting over at Second Law Marketing but the time has come to start anew. First let me start with some background. I stopped writing Second Law for a couple of reasons, but the most significant was the conflict with my day job. At the time, Procter & Gamble was still trying to figure out our place in the blogosphere and we had yet to decide on a policy for personal blogs. This was not really an issue until a few people in the media found my little spot on the Web and decided to draw comparisons between the person and the company. Since I was actually on the internal team working on our blogging policy, I thought it would be in my professional interest to retire my blogging for awhile and find other creative outlets.
Now that the blogosphere is legitimate media and policies are a little clearer, I have decided to get back into the game with Hard Knox Life: A Brand Manager Blog. Let me be upfront that the discussions and viewpoints of this site are not a reflection of Procter & Gamble or my current position. Instead, they are merely the thoughts and ramblings of a marketer, who just happens to be employed by the world’s largest marketer. In these pages I will be talking about the latest trends in marketing, technology and society. Much of the writings will be focused on youth marketing since that is where most of my experience lies. My goal is to post at least once a day, but at minimum I am aiming for a handful of posts a week. Along the way, I hope to spur some great discussion, a little debate, and a whole lot of fun. After all, it’s a hard knox life…