Thanks to Beyond Madison Avenue for the lead
When I was growing up, soccer was my sport of choice despite the fact I lived in the very football crazy town of Canton, Ohio (home of the Pro Football Hall of Fame). I started playing when I was six years old and since that time, Adidas has been one of my favorite brands. In the early years, the brand served as a statement for us soccer players because Adidas was a soccer brand. It was a way to show the world (or at that time, the school) who we were and what we were about. In that sense, I loved my Adidas Samba shoes and today I’m probably on my 15th pair of them. Adidas has, and always will be, a lovemark for me.
That lovemark status helps drive my infatuation with their “Impossible Is Nothing” campaign. In fact, I have a picture of the campaign hanging behind my desk at work to serve as everyday inspiration. What I find interesting is the contrast behind Nike and Adidas. Both are extremely successful companies and both have amazing marketing (possibly two of the best in the world). But why is Nike just a brand I respect while Adidas is a brand I love? Read the rest of this entry »
I just saw this great new spot by Nike called Clocktower that is for their latest Jordan launch. It never ceases to amaze me how Nike continiously nails the emotional feeling of an athlete. The insight that Cinderella stories don’t happen without hard work is dead on. And even better, the spot connects with true fans who recognize the significance of snapshots like the practice football play being run on the Boise State field. Brilliant yet again.