eMarketer: Facts and Numbers for Teens / Tweens

November 19, 2008

Over the weekend I had a chance to catch up on some of the recent eMarketer reports.  They have been releasing quite a bit around Teens / Tweens and technology.  In particular, their Kids & Teens Communication Revolutionaries provides some stellar information for any Brand Manager marketing to the youth market.  For instance, by 2012 US youth will be almost 1 out of 5 Internet users.

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Furthermore, this generation wants to communicate in different ways than older generations, with a much higher preference text messaging than e-mail.

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Stop writing the obituary, Social Media hasn’t killed e-mail

August 18, 2008

The folks over at ShareThis posted a very interesting chart detailing the “sharing activities” of their users. 

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While it may come to a shock to some, e-mail is still king and is used by 35% of ShareThis users when they want to pass along an interesting online article or post.  In fact, e-mail is used the same as the top 6 major Social Media sites combined (Facebook, MySpace, digg, del.icio.us, StumbleUpon & Reddit). 

Lesson to Brand Managers:  Social Media is a rising force in the digital world.  But don’t forget that traditional digital like e-mail is still a very, very big player that isn’t going away soon.

By the way, ShareThis is one of many up and coming Cincinnati based New Media companies.  While Chicago is trying to justify itself as the New Media capital of the world, Cincy needs credit where credit is due for being a major center of the marketing industry.


You might be surprised where Gen Y is hanging out online

August 1, 2008

If someone asked you the #1 website for teens, my guess would be that you’d answer one of the top social networking sites like MySpace or Facebook.  Same goes for the twenty-something set.  Well if so, the most recent TRU Study would have proved you wrong.  I was pretty surprised to see YouTube #1 with 8 of 10 Teens visiting in the last 30 days…beating out both MySpace at #4 (56%) and Facebook at #7 (42%).  A few other things that caught my eye:

  • 50% of Teens and 56% of Twenty-somethings visited Wikipedia in the past 30 days.  I think that answers the question of what Geny Y views as “credible” information.
  • eBay makes the top 6 on both lists and is the #1 “commerce” site for Gen Y.
  • Yahoo is #3 on both lists.  They have been getting slammed recently and basically discounted as irrelevant by some in the press.  My guess would be the high ranking of Yahoo is thanks to their Web 2.0 plays like Flickr, Del.ico.us and MyBlogLog…not their base portal or search (except maybe Yahoo Mail).
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TRU July 2008 Most Visited Websites