November 8, 2008
Last week at the Web 2.0 Summit, Tony Hsieh gave a stellar presentation that detailed how the Zappos.com brand has been built into the company that it is today. As always, Tony amazed me with his openness. For instance, not only did he offer to give a tour of their Las Vegas office to anyone that was interested, but he also offered to send a free copy of the company Culture Book to all that emailed him. How many CEO’s of a billion dollar company would make those types of offers?
September 9, 2008
Personal Branding seems to be the “it” topic of the week. You have Chris Brogan writing a free ebook on Personal Branding for the Business Professional. Then Dan Schawbel is talking about pitching to journalists using your personal brand. Now David Armano adds his upcoming presentation to the Chicago New Media Summit entitled “Brand U.0”.
As a branding professional, this buzz about personal branding intrigues me. I know it’s not a new topic by any means, but it is surprising how few people think about it (including me). I think I need to spend some time mulling this one over…
August 10, 2008
Check out this great presentation on how to bridge the gap between Strategic Thinkers and Creative Thinkers. Created by the folks at Neutron LLC, this is one of the better presentations out there on the subject of Brand Building. Even better, Neutron’s website invites you to “Steal this Idea” with free downloads the cover other brand building basics.
Thanks to Anthony from Driven Leaders for passing this along