“Screens Are Getting Boring” – Russell Davies

February 16, 2009

screens are getting boring

Originally uploaded by Will Lion


Lessons in Charitable Giving and Cause Marketing for Digital Millennials

December 19, 2008

Great presentation from the folks at Resource Interactive on how Millenials approach the concept of helping others.  As Brand Managers think about cause marketing programs, they should consider these facts:

  • 87% of Millennials (defined as 16-29) agree that  my priority is to look after my family, charity begins at home.
  • 50% of Millennials agree that regularly donating your time to help others in need is a sign of success and accomplishment.*
  • There are four types of Millenials when it comes to their views on “giving”: 1.) Consistent Givers, 2.) Uber Givers, 3.) Not There Yet, & 4.) Spirit Givers
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Welcome to the Social World

October 30, 2008

Solid presentation on Social Media from the folks at Razorfish

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4 Reasons Digital Matters to Your Brand

October 15, 2008
Courtesy of Will Lion on Flickr

Courtesy of Will Lion on Flickr

It continues to amaze me how many brands do not invest in digital, choosing instead to stay with the safety of traditional mass media (ie TV and print).  When asked why, you will hear a lot of different answers, but none that haven’t been proven wrong time and time again.  Digital is measurable.  Digital can provide solid ROI.  Digital can drive trial and awareness.

But if you are still struggling with justifying your digital investment, I think there are 4 important reasons digital should matter to your brand:

  1. Digital enables relationships and community
  2. Digital tells a story around your brand
  3. Digital is a key part of an integrated campaign
  4. Digital builds brand equities in new ways

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Social THIS! Fantasy Football Week 2

September 13, 2008

The first week of the Social THIS! Fantasy Football League (#SMFFL) proved to be a rough one.  I had the fortune of being the hard luck loser…scoring the 2nd most points of the week but still losing to Jeremiah Owyang and his Little Birds.  I am hoping to rebound in week 2, which should have some fun “storylines”:

Hard Knox Life vs Dan Cordella’s Munoz Mustache Club:  Yahoo is predicting a coin-flip with both our teams forecasted to put up 91 points.  Hands down the game both of us will be watching is Dallas vs Philly.  In the back field, it will be the battle of the Dallas Cowboy RB’s as I pit Marion Barber against his Felix Jones. Then I have the Dallas Defense going against Brian Westbrook.  Plus I have TO as one of my WR’s.  But the real story is going to be Hurricane Ike since Dan has both Matt Schaub and Andre Johnson.  So far the game has been pushed back from Sunday till Monday.  Rumor is it might be cancelled all together.  I have my fingers crossed.

Mustangs vs The Beasties: Call it the “Battle of Detroit” as Michigan born Craig Daitch goes against new Detroit resident Scott Monty.  The big question of the day is if Monty actually changes his line-up to replace the injured Tom Brady with his back-up Jon Kitna (how very convenient in the Battle of Detroit).  Come on Scott, keep it competitive!

The Team w/ No Name vs LittleBirds:  Current Forrester Analyst Jeremiah Owyang goes against former Forrester Analyst Peter Kim, with Yahoo predicting both teams to put up 93 points.  Pete has all the Dallas players not on my roster with Romo at QB, Crayton at WR and Witten at TE.  LittleBirds meanwhile hopes for lighting to strike twice with Michael Turner and for Randy Moss to catch a few TD’s from Matt Cassel.

(Sidenote: I amazed that Matt Cassel hasn’t started a game since his senior year of high school.  How do you get drafted in the NFL after being a back-up your entire college career.  Yeah he was behind Carson Palmer and Matt Leinert, but seriously.)

The Xbox 360 is Microsoft’s Trojan Horse

July 22, 2008

There is a good chance that I’m a biased fanboy for Microsoft’s Xbox 360.  After all, I did stand in line when the console was released a couple of years ago, taking the day off of work to do so.  But regardless, with all the buzz about Nintendo Wii and Apple, I think people are missing the fact that Microsoft is slowing winning the war for the Living Room.  Their victory just became that much more apparent with their latest announcement with Netflix.  If you are a Xbox Live subscriber, you can now instantly get access to over 10,000 Netflix titles with the click of a button.  No more driving to your nearest Blockbuster.  No more walking to your mailbox for the latest Netflix title.  Now if you are one of the 10 million households that already own a Xbox 360, all you have to do is pick up your game controller and download the movie through Xbox Live & Netflix.  Welcome to the future.