Great presentation from the folks at Resource Interactive on how Millenials approach the concept of helping others. As Brand Managers think about cause marketing programs, they should consider these facts:
- 87% of Millennials (defined as 16-29) agree that my priority is to look after my family, charity begins at home.
- 50% of Millennials agree that regularly donating your time to help others in need is a sign of success and accomplishment.*
- There are four types of Millenials when it comes to their views on “giving”: 1.) Consistent Givers, 2.) Uber Givers, 3.) Not There Yet, & 4.) Spirit Givers
Related articles by Zemanta
There is a good chance that I’m a biased fanboy for Microsoft’s Xbox 360. After all, I did stand in line when the console was released a couple of years ago, taking the day off of work to do so. But regardless, with all the buzz about Nintendo Wii and Apple, I think people are missing the fact that Microsoft is slowing winning the war for the Living Room. Their victory just became that much more apparent with their latest announcement with Netflix. If you are a Xbox Live subscriber, you can now instantly get access to over 10,000 Netflix titles with the click of a button. No more driving to your nearest Blockbuster. No more walking to your mailbox for the latest Netflix title. Now if you are one of the 10 million households that already own a Xbox 360, all you have to do is pick up your game controller and download the movie through Xbox Live & Netflix. Welcome to the future.