I just saw this great new spot by Nike called Clocktower that is for their latest Jordan launch. It never ceases to amaze me how Nike continiously nails the emotional feeling of an athlete. The insight that Cinderella stories don’t happen without hard work is dead on. And even better, the spot connects with true fans who recognize the significance of snapshots like the practice football play being run on the Boise State field. Brilliant yet again.
Nike – There are no Cinderella stories