I came across this interesting site from P&G thanking our agency partners as we won Advertiser of the Year at Cannes. Honestly at first I wondered if this was an officially sanctioned P&G effort but it appears to be. I need to find out who did this internally to applaud them since it does a good job of not taking ourselves too seriously, while still talking about Brand Purpose through our efforts like HERO/Proctecting You, Protecting Futures. Check it out at: http://www.thankstoallouragenciesforhelpinguswinadvertiseroftheyear.com/
So I didnt notice it but last week I wrote my 100th post here on Hard Knox Life. I think that is cause for a little bit of celebration if I do say so myself!
But it is also probably a good time for self reflection and getting the feedback of the community. I would love to hear your feedback on what you like about Hard Knox Life. Any particular areas you would like to see more of? I have a few thoughts of mine own so I’ve included a poll to get the feedback of the community. Please case a vote by clicking the link below (unfortunately WordPress won’t let me embed the poll)
At BrandWeek’s “What Teens Want” Conference, my friend Tina Wells from Buzz Marketing Group just did a great presentation on teen trends. In the presentation she covers what’s hot in music and technology, while also giving a comparison on why The Hills is performing better than Gossip Girls with teens. Most interesting to me were the 6 key teen trends she highlighted including:
- Wharholism: Teens & their 15 minutes of fame
- Massclusivity: Teens want exclusive products designed for the masses
- Technoholics: Youth thrive off new technology
- Global Mobiles: Teens are globally connected, while the world is big & portable
- Insta-Messengers: Teens consumer content instaneously and want immediate communication
- Transculturism: Merging and converging of cultures
Nike does it again with their Director’s Cut of “Take it to the next level” from Guy Ritchie. The original video was good but this extended version is just stellar
Lately I have been thinking more and more about the concept of User Experience and how it applies to design…especially digital design. Well leave it to David Armano from Logic + Emotion to point out an amazing example of User Experience courtesy of the Google guys. Google sums it up beautifully with their aspirations and ten key principals. Click below to read their full UX promise Read the rest of this entry »
Have you heard about the BK Crown Card? It is a great example of Public Relations and Influencer Marketing done the right way. The premise of the program is simple: if you have the card, you get a lifetime of free meals at Burger King. And with only 12 cardholders in the world, the BK Crown Card is the ultimate “status symbol”…more so than an AMEX Black Card could ever hope to be.
The program has been around since 2006 but recently got a PR bump when Hugh Laurie (star of TV show House) claimed to be a BK Crown Card carrying member. The key word in that sentence is claimed since unlike Jay Leno, Jennifer Hudson, or Robert Downey Jr, Hugh wasn’t a card member. But thanks to the PR buzz from his claim, he is now. Ahh the perks of the rich and famous…