Thanks to Beyond Madison Avenue for the lead
This entry was posted on Tuesday, October 21st, 2008 at 7:00 am and is filed under Brand Marketing, Sports. You can follow any responses to this entry through the RSS 2.0 feed.
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Excellent post Dave, thanks for the tip. I’m going to use this in my Great Youth Brands series featuring Red Bull, Scion and Jones Soda. http://www.mobileyouth.org/post/category/great-youth-brands/
I think Nike stands shoulder to shoulder with these guys.
Nike’s calls to action rule because they summarize the current leading paradigm for the human species: to do more.
My take on this one: http://willitbrand.blogspot.com/2008/10/nike-capitalisms-running-shoes.html
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e-mail: dave.knox at gmail.com
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