About Hard Knox Life

Disclaimer:

The opinions shared in this space do not represent the opinions of my employer in any way.  If any statements on this site on posted in other articles/posts, they should not be identified as the opinions of my employer.

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Dave Knox – Short Bio:

Dave is a different type of marketer: a classically trained CPG Brand Manager who also wears the hat of connector, technologist, and digital native.  He strives to be a “Marketing Technopologist”, a term that the Wall Street Journal coined to describe a person who brings together stregnths in marketing, technology and social interaction.

Currently, Dave is a Brand Manager in Digital Marketing at a major Consumer Packaged Goods company.  He is also active in the marketing industry, serving on the National Council of Pi Sigma Epsilon, the Advisory Board for Brandweek’s “What Teens Want”, and as a speaker at conferences such as the Web 2.0 Summit, IEG Sponsorship and 212 Interactive.  Dave received a B.S. in in Business Administration from Miami University with a focus on Marketing and Entrepreneurship.

Dave can be reached through LinkedIn, Facebook, and Twitter.  Or check out his MeeID for more information.

About Hard Knox Life:

Hard Knox Life is a Brand Manager’s view at the crossroads of marketing, media and technology.  It is written by Dave Knox, a classically trained CPG Brand Manager.  It serves as a dialogue on the changing landscape that marketers are faced with today.   Hard Knox Life covers areas such as:

Brand Management & Marketing Strategy

Digital Marketing, including Social Media & Interactive Media

Teen & Youth Marketing

E-Commerce / Shopper & In-Store Marketing

Branded Entertainment & Public Relations