October 21, 2008
This past Monday, my friends at PlaceVine moved out of Beta to launch their Web-Based Service to connect Marketers to Brand Integration Opportunities in Film, TV, and New Media. Here is the announcement. Congrats to both Adam and Greg (the company co-founders).
October 20, 2008. PlaceVine today announced the conclusion of its successful beta and the general availability of The Brand Integration Service, a networked information service that facilitates brand integration transactions across film, television, and the web. The company connects content producers that have opportunities for product placement and paid sponsorships, to agencies and brands seeking these opportunities.
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August 29, 2008
Gillette announced yesterday they are teaming up with video game maker EA Sports to launch the Gillette-EA Sports Champions of Gaming competition that will match gamers against some of the top athletes in sports including Tiger Woods, Roger Federer and Derek Jeter
The Gillette — EA Sports Champions of Gaming — the world’s largest multi-sport gaming tournament — will officially launch in late October and provide gamers the opportunity to compete against others from around the world for the chance to be named a Global Champion of Gaming. The live global finals will be conducted in Tampa, Florida, in January 2009, with the Global Champions in each gaming category competing against one of the Gillette Champions — Gillette’s group of global sports superstars that includes Tiger Woods, Roger Federer and Derek Jeter. Gamers will be able to play via Xbox 360 Live on Tiger Woods PGA Tour 09, NASCAR 09, Madden NFL 09, NBA Live 09 and EA Sports FIFA Soccer 09. More information about the Gillette — EA Sports Champions of Gaming will be available after October 15, 2008, at www.gillette.com.
The official press release had this to say about the partnership:
“Gillette and EA Sports represent the best in grooming and gaming, and this partnership is a natural extension of our ongoing efforts to engage guys through their competitive nature and their passions, including sports,” said Peter Clay. “We’ll be working together to reach consumers with unique programs such as the Gillette-EA Sports Champions of Gaming, a global tournament that will offer gamers the opportunity to compete against the best in the world and then take on the Gillette Champions and other sports legends to see if they have what it takes to be the best.”
Not enough brands are leveraging the tremendous power of gaming to connect with their consumers. Personally I am really excited to get involved with this. I doubt P&G employees will be eligible to win (usual rules for promotions), but I’ll still be taking my shot on the Xbox 360 in Madden 09 just for the fun of it [btw, my Xbox 360 Live handle is DKnoxMU if want to play a game].
May 31, 2008
If you are looking for some new music, check out Benjamin Del Shreve. Based out of Fayetteville, AR, it is the solo effort of the former front man for GS Megaphone. They are one of those great bands you have never heard of. My favorite lyric on their album is “Talk to the girl that intimidates you…pretend that you are brilliant & charming.”
May 14, 2008
Ever since I got it last week, I have been spending way too much time on Grand Theft Auto IV (thanks in large part to my girlfriend being out of town). In fact, the playing time counter in the game just makes me feel guilty whenever I look at it. But all kidding aside, I just stumbled across this amazing side by side comparison on Flickr of pictures from the game and real life pictures of New York City. I knew the guys at Rockstar were damn impressive…I just didnt full appreciate it till i saw these pics. No wonder the game did over $500MM in sales in the first week.