Welcome to the Social World

October 30, 2008

Solid presentation on Social Media from the folks at Razorfish

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10 bloggers who inspire Hard Knox Life

October 29, 2008

At last count, I read around 150 blogs every day through my RSS.  Of course this includes the A-Listers like Seth Godin, Mashable, Jeremiah Owyang, Guy Kawasaki and ReadWriteWeb.  But it also includes several others who I find to be real inspiration for what I write on Hard Knox Life.  If you are looking for some great new reads, you should check these guys out (in no particular order):

Pete Blackshaw – Consumer Generated Media: I’m lucky enough to call Pete a good friend and mentor.  But he is also one of the best voices in Social Media today.  This guy is bursting with energy and it shows with his writing.  Cincinnati is lucky to have him as an adopted son.

Alan Wolk – The Toad Stool: I think Alan has managed to be one of the most referenced people here on Hard Knox Life thanks to his terming of “NASCAR Blindness.”  He is self-described “tradigitalist”– an advertising creative director and social media consultant with the rare ability to speak Web 2.0 and TV 101 – often in the same sentence.

Bob Gilbreath – Marketing with Meaning and The Challenge Dividend: Bob is another guy doing Cincinnati proud with his writing.  As Chief Marketing Strategist for Bridge Worldwide, Bob is a P&G Brand guy who made the switch to the agency world.  He’s been writing The Challenge Dividend since 2006 but just started Marketing with Meaning as a platform for some of the work he is leading at Bridge.

Ian Schafer: Ian is the CEO of Deep Focus, a digital shop who is doing some of the most amazing work I have seen (just check out their latest with Entourage).  Ian is always willing to push the envelope.  For instance, a couple of months ago he auctioned off the sponsorship of his Twitter profile to anyone willing to bid.  Keep an eye on what he is going to do next.

Peter Kim – Being Peter Kim: Former Forrester Analyst and current Commissioner of the Social Media Fantasy Football League, Peter is a guy that just gets it.  When he was at Forrester, he wrote several reports on the future of Marketing that are dead on.  I’m talking stuff that could shake up the industry if we are brave enough to follow his advice.  I can’t wait to see what he does in his newest venture.

Kevin Dugan – Strategic Public Relations: The 3rd Cincinnati resident on the list, Kevin is a guy who is really making things happen in our city.  He’s been blogging since 2002 and is one of the driving forces behind the Cincinnati Social Media Breakfast.  In his most recent post, he says he is feeling a little burned out…let’s hope that passes quickly.

Paul Isakson: Paul’s day job is Senior Strategic Planner for space 150 and he puts together some of my favorite presenations on marketing.  My only knock against Paul is that he doesn’t blog enough.  His site has the tagline of “Provoke, Prod, Inspire – Building a better future for brands” and he does just that every time he writes.

Darren Herman: I first came across Darren when I picked up his book “Coloring Outside the Lines: Confession of a Digital Native.”  He’s a guy that walks the talk, having founded IGA Worldwide, where BusinessWeek named him one of the top entrepreneurs under 25.

Matt Dickman – Techno//Marketer: Matt is a VP, Digital Marketing at Fleishman-Hillard in Cleveland.  Though he isn’t exactly based in a city that is a technology hotbed, I would argue he is more in tune with where technology and the consumer will meet than any Silicon Valley/Alley based blogger.

David Armano – Logic + Emotion: Armano nearly makes the “A-List” classificaton but I decided to keep him humble.  I have been following Dave’s writing for awhile and have been fortunate enough to get to know him over the past several months since his agency (Critical Mass) works with P&G.  Dave is a true visual thinking and he is able to use pictures to simple get across concepts that most of us need hundreds of words to explain.

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Why design should matter for Brand Managers

October 28, 2008

Thanks to Chris Brogan, I stumbled across this amazing presentation on the importance of design.  Over the past several years, design has emerged as a powerful force at P&G.  This presentation does a great job capturing why design is an important element for every Brand Manager to consider.

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Two weeks, two great conferences

October 27, 2008

Over the next two weeks, I’ll have a chance to attend two great conferences.

First, I will be in Dallas Monday, October 27 through Wednesday, October 29 for the Forrester Consumer Forum.  Not only will I get to watch my friends David Armano and Deb Schultz give a great presentation on “Return on Insight”, but I will also meet Jeremiah Oywang and Adam Cohen for the first time in person.  If you want to follow along, check out the cool Social Media Dashboard that Critical Mass put together.

Second, I’ll be out in San Francisco for the Web 2.0 Summit November 4 through November 7.  The folks at Federated Media invited me to take part in a workshop called “Consumer Brands Tackle Marketing 2.0” on Wednesday morning.  This was a conference I have had marked in my calendar for a long time so I was really excited at the chance to join their panel.

If you happen to be at either of these conferences, drop me a note.  Would be great to join-up over drinks.

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Politics aside, Wassup 2008 is a brilliant marketing video

October 25, 2008

I’m not going to say where I stand on the political spectrum, but I have to give props where they are due for a brilliant piece of marketing.  Election 2008 will go down in history as the year politics forever became Brand Marketing.

Thanks to Mitch Joel for the tip.

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Digital Hub Initiative brings a “non-conference” conference to Cincinnati

October 23, 2008

Last week, I came across an interesting effort from the AdClub Cincinnati called the Digital Hub Initiative.  The Digital Hub Initiative (DHI) is an independent organization whose goal is to promote Cincinnati’s digital community on all levels.  With my new role at P&G and my personal passion about the potential of Cincinnati, I was really excited to see this program.  Cincinnati played a tremendous role in advertising in the 20th Century and I think we can play that same role for Digital Marketing in the 21st Century.  Doing so will start with initiatives like DHI.

The Digital Hub Initiative is kicking off their work with a “Non-Conference” conference on November 14 – 15 at the Hyatt Regency in downtown Cincinnati.  I think the idea is brilliant as they are aiming to combine top-notch speakers with a dose of real social networking (otherwise known as a Friday night bar crawl).  Speakers include Pete Blackshaw from Nielsen Online, Benjamin Palmer from Barbarian Group and Tim Schigel from Cincinnati based Share This.

I’m really pulling for the Digital Hub Initiative to build some momentum.  This conference should be a great start to establishing Cincinati as a digital hot spot for the future.

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Nike continues brilliant “Leave Nothing” campaign with “Fate” spot featuring LT & Polamalu

October 21, 2008

Thanks to Beyond Madison Avenue for the lead