Thanks to Chris Brogan, I stumbled across this amazing presentation on the importance of design. Over the past several years, design has emerged as a powerful force at P&G. This presentation does a great job capturing why design is an important element for every Brand Manager to consider.
Personal Branding seems to be the “it” topic of the week. You have Chris Brogan writing a free ebook on Personal Branding for the Business Professional. Then Dan Schawbel is talking about pitching to journalists using your personal brand. Now David Armano adds his upcoming presentation to the Chicago New Media Summit entitled “Brand U.0”.
As a branding professional, this buzz about personal branding intrigues me. I know it’s not a new topic by any means, but it is surprising how few people think about it (including me). I think I need to spend some time mulling this one over…
- Base your brand on an enduring truth about young people
- Keep changing to stay relevant (and “aim off” to avoid becoming dated)
- Be where they are but don’t confused the delivery with the message
At BrandWeek’s “What Teens Want” Conference, my friend Tina Wells from Buzz Marketing Group just did a great presentation on teen trends. In the presentation she covers what’s hot in music and technology, while also giving a comparison on why The Hills is performing better than Gossip Girls with teens. Most interesting to me were the 6 key teen trends she highlighted including:
- Wharholism: Teens & their 15 minutes of fame
- Massclusivity: Teens want exclusive products designed for the masses
- Technoholics: Youth thrive off new technology
- Global Mobiles: Teens are globally connected, while the world is big & portable
- Insta-Messengers: Teens consumer content instaneously and want immediate communication
- Transculturism: Merging and converging of cultures