Great presentation from the folks at Resource Interactive on how Millenials approach the concept of helping others. As Brand Managers think about cause marketing programs, they should consider these facts:
- 87% of Millennials (defined as 16-29) agree that my priority is to look after my family, charity begins at home.
- 50% of Millennials agree that regularly donating your time to help others in need is a sign of success and accomplishment.*
- There are four types of Millenials when it comes to their views on “giving”: 1.) Consistent Givers, 2.) Uber Givers, 3.) Not There Yet, & 4.) Spirit Givers