Nintendo Wii creates one of the most brilliant pieces of digital marketing I have ever seen

September 24, 2008

Thanks to Adam Cohen, I came across one of the most brilliant pieces of digital marketing that I have seen in awhile.  The ad is for the Nintendo Wii and their latest game, Wario Land.

Creative like this is why digital is transforming our jobs as marketers and Brand Managers.  If you haven’t seen what I am talking about, go check it out now at:

http://de.youtube.com/experiencewii

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4 ways Web 2.0 might be flawed

July 21, 2008

I’m a huge believer in the power of “Web 2.0”; in the power of social computing to change the fabric of how society interacts with each other other.  So when I saw a book at the library that took the opposite stance and accused the Internet of killing society, I had to pick it up.  After spending the last two days reading  The Cult of the Amateur: How Today’s Internet is Killing Our Culture by Andrew Keen, I have really been thinking if there might be some downside implications of social computing that I haven’t thought about.  It’s an interesting challenge to take the position or opinion that is completely different than yours.  So inspired by the book, I decided to jot down 4 ways Web 2.0 might be flawed…and why I might be wrong for being such a strong believer: Read the rest of this entry »


Another stellar video from Nike

June 27, 2008

Nike does it again with their Director’s Cut of “Take it to the next level” from Guy Ritchie.  The original video was good but this extended version is just stellar