Weekly Round-Up 2-29-2008

A few articles really caught my attention this week on a wide variety of topics.  Here are the best of the best:

  • Brand Commodization – 6 Ways to Prevent the Death of a Brand:  Great summary of steps all marketers should think about in protecting their brand identity, especially during times of growth.  When you think about brands that handle growth well, especially in the retail industry, it is their authenticity that keeps them alive.  My favorite example is Potbelly Sandwich Works (which I plan on writing a more detailed post about later).
  • Ypulse Teen Research:  48 percent of teens didn’t purchase a single CD in 2007, up from 38% in 2006. Wow.  In a survey of 1,200 high school students, only 2 out of 5 knew the United States Civil War was fought between 1850 and 1900.  Double wow.
  • The Economics of Brands: Great discussion on a couple of blogs about what happens as brand interaction changes.  Read it yourself to see why the discussion is so great.
  • Coke’s Contradictions:  The guys at PSFK started a debate on if Coke was contradicting itself by talking sustainability and then creating a marketing promo that used extra package.  Then they added fuel to the fire by asking if ad agencies should be held accountable for pitching unhealthy sugar-filled drinks.  Piers always starts some fun discussion in his posts

One Response to Weekly Round-Up 2-29-2008

  1. anne says:

    hi dave;
    thanks so much for the mention; looking forward to your post on Potbelly Sandwich Works. Authenticity seems to be in short supply these days so always glad to find new examples of the real thing.
    cheers, anne

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