eMarketer: Facts and Numbers for Teens / Tweens

November 19, 2008

Over the weekend I had a chance to catch up on some of the recent eMarketer reports.  They have been releasing quite a bit around Teens / Tweens and technology.  In particular, their Kids & Teens Communication Revolutionaries provides some stellar information for any Brand Manager marketing to the youth market.  For instance, by 2012 US youth will be almost 1 out of 5 Internet users.

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Furthermore, this generation wants to communicate in different ways than older generations, with a much higher preference text messaging than e-mail.

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