Over the weekend I had a chance to catch up on some of the recent eMarketer reports. They have been releasing quite a bit around Teens / Tweens and technology. In particular, their Kids & Teens Communication Revolutionaries provides some stellar information for any Brand Manager marketing to the youth market. For instance, by 2012 US youth will be almost 1 out of 5 Internet users.
Furthermore, this generation wants to communicate in different ways than older generations, with a much higher preference text messaging than e-mail.