IEG Sponsorship Report highlights my thoughts on Youth Marketing

One of the first posts I ever wrote on Hard Knox Life was about a talk I was giving at the 2008 IEG Sponsorship Conference on “Youth isn’t a demographic, it’s a mindset.”  Well it turns out that IEG took that talk and turned into a cover story for their 8/25 issue of the IEG Sponsorship Report.  You can check it out on Scribd.com

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