The good folks over at Mashable just put together a nice post on the growth of key social media sites over the past 12 months based on Nielsen Online data. Facebook and MySpace get all the love in the space but there are some other key stats that Brand Managers need to pay attention to:
- “Twitter recorded 2.3 million unique visitors in August (US-only), an increase of 422% from the same period last year.” More importantly, I would say this is a highly concentrated group of influencers, especially in the technology and media world. There has been a ton written about how you can start using Twitter for business so I highly advise you start listening.
- “LinkedIn grew 146% year-over-year to 10.8 million unique visitors.” If you are in the world of business, you need to join LinkedIn asap. And send me invite in the process.
- While massive in the tween set with ~4.5MM users, Club Penguin only grew 15% year over year. More importantly, average time on site dipped 22%. Not good numbers for Disney’s purchase.
- MySpace growth seems to be flattening and Facebook is rapidly playing catch-up