It’s going to be a crazy week up in Cincinnati. I’m trying to find a house before our move back, taking part in a P&G digital training, drafting two Fantasy Football teams, and attending a Tweet-up on Wednesday.
So this week I wanted to turn the conversation to you on something I’ve been pondering lately. It is a broad question, but I’ve been wondering how the Digital “Revolution” is going to change the way we do business? It’s a question that many of my favorite marketing bloggers have been asking as well:
…about consumer empowerment, the ability to research and learn about products and services and make decisions independently from, and in spite of, any sort of marketing and advertising messages.
The hiring of dedicated teams reflect the rising importance of social media in companies. Once thought of as an interesting new media channel, social media is increasingly seen as a catalyst for changing how companies operate. It points to a new corporate structure that favors open over closed, dialogue over monologue, and decentralized power over command and control.
And of course, Pete Blackshaw has talked about the importance of digital brand advocates for a while now:
Brand advocacy matters today because it precipitates an indelible digital trail of commentary that publicly rewards or indicts brand performance or the fulfillment of brand promises. This digital trail acts like media in both intimate and incidental ways, consistently affecting awareness, trail, and ultimately purchase of products — or the defection from them. And yes, this has everything to do with business growth and health.
So, how do you think the Digital Revolution is going to change the way Brand Managers work? And is it really a revolution or just an evolution about connecting with consumers in new ways?