You might be surprised where Gen Y is hanging out online

If someone asked you the #1 website for teens, my guess would be that you’d answer one of the top social networking sites like MySpace or Facebook.  Same goes for the twenty-something set.  Well if so, the most recent TRU Study would have proved you wrong.  I was pretty surprised to see YouTube #1 with 8 of 10 Teens visiting in the last 30 days…beating out both MySpace at #4 (56%) and Facebook at #7 (42%).  A few other things that caught my eye:

  • 50% of Teens and 56% of Twenty-somethings visited Wikipedia in the past 30 days.  I think that answers the question of what Geny Y views as “credible” information.
  • eBay makes the top 6 on both lists and is the #1 “commerce” site for Gen Y.
  • Yahoo is #3 on both lists.  They have been getting slammed recently and basically discounted as irrelevant by some in the press.  My guess would be the high ranking of Yahoo is thanks to their Web 2.0 plays like Flickr, Del.ico.us and MyBlogLog…not their base portal or search (except maybe Yahoo Mail).
charts_june14

TRU July 2008 Most Visited Websites

One Response to You might be surprised where Gen Y is hanging out online

  1. uohaa says:

    Nice Article On Social Networking ! Thank you for keeping up the good work. I look forward to returning to your Social Network space, and learning more about Business Social Networking from you !

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