What does best-in-class digital marketing mean?

I have been thinking a lot about digital marketing lately and which brands are really “Best-in-Class” in the space. 

I don’t just mean which brands have the best website or the best interactive ads.  Instead I mean best across the wide spectrum of digital from Social Media to Video Game Advertising to Mobile. 

Which brands do you think are BIC in digital?   What campaigns are your favorites?  Please leave your comments!

One Response to What does best-in-class digital marketing mean?

  1. jina kiem says:

    That’s a good question, Dave. Most of us agency types (even if we profess to have worked in “360 marketing”) don’t know what a great, FULL digital campaign is outside of the web or whatever one channel is truly our area of expertise. For instance, I would say that the BK Whopper Freakout stuff is great TV and YouTube — but how was it employed as mobile campaign? And how is it coming out in gaming world? I guess I’ll have go found out and truly be a lot more conscious of real 360 work… Thx J

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