The Wii Fit is going to be a game changer. Mine arrived last week and already I can see that this little game has the potential to change how people view staying fit and healthy. The reasons are simple:
- Fun…Easy as that: Motivation to keep going has always been the biggest barrier to overcome with exercise. Wii Fit takes care of that hurdle by making exercise not seem like exercise at all (kinda like Dance Dance Revolution a few years ago).
- Measureability and Accountability: The key to a good exercise routine is tracking your progress. I’ve never been able to get myself to do that. But Wii Fit takes care of it for me with the Daily Body Tests. Now I know how I am doing and it calls me out if I skip a day
- Education: When most of us start exercising, we don’t consult a personal trainer (or even a doctor for that matter). Wii Fit recognizes that and builds education and correction into the game. It tells you that your body weight can fluctuate throughout the day so you should do your test at the same time. And it corrects your posture in yoga so you are doing the exercises the way you were meant to (a real yoga teacher cant even do that!).
- Challenges: Humans are competitive by nature, especially anyone that grew up playing video games. We want to get the high score, unlock the next game, etc. Wii Fit recognizes this and rewards you by giving you new games and workouts the more you play. I watched my girlfiend play it for over 2 hours the other night just because she was getting so excited about each game she unlocked. That is real motivation for exercise!
I just wonder how long it will be before people recognize this potential. When will the first school order a few Wii Fits for their PE class? Or when will the first gym create a Wii Fit class (or even, when will the first Wii Fit gym open)? And will brands try to leverage the power of Wii Fit like Nike did with the iPod for Nike +? The opportunities are endless. The trend of consumers wanting a healthy lifestyle isnt going away and Nintendo of all people just made it that much easier for them to live just a little bit better.