I recently I came across a brand whose concept I just love, Help Remedies. The brand is taking what Method did for Home Care (and now Personal Care) and applying the concept to Health Care. The company is bringing simple, yet elegant packaging/design to health care products, while using a singular benefit such as “help, I have a headache.” I love this concept and their tag line of “Everyone needs a little help from time to time.” The company goes on to explain their concept further on their About Us page with the following:
While some health problems are large, complicated and frightening, most aren’t the end of the world. A kind word and a little help can get you on your way again.
Help Remedies was created to make solving simple health issues simple. We find the best solution there is, and take away everything else. By stripping away some of the complexity and fear mongering of the health industry, we hope to make the category friendlier and more accessible, and in doing so empower people to make their own health decisions.
We think a little help, honesty and kindness will go a long way.
I think the brilliance of this idea is really in the simplicity. Health Care doesnt need to be complicated but we have made it this way. There is a growing trend of DIY Doctor (coined in MicroTrends) and brands like Help will be able to capitalize in a big way. And it will be easy for them to expand with Help, I have heartburn (watch out Tums) or Help I have chapped lips (watch out Blistex). The opportunities are endless for this brand….I just hope P&G’s M&A group has their eye on these guys!