OSG – We all want this marketing measurement

Everyone knows that marketers, especially Proctoids like myself, love a good acronym.  Rohit at Influential Marketing created a new one today: OSG.  OSG stands for One Sexy Graphic.  As he writes, OSG means two simple things:

1. Metrics that are easy to analyze and act on
2. Metrics I can show to my boss to explain what I’m doing

I love this….now if only someone could deliver this for all the different areas of my work.


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