Latest and greatest that caught my eye this week:
- The Economics of Social Media – Very interesting conference taking place in LA at the end of April. Wish I could make it out there…
- Ian Schafer: Integrated (Big) Agency Model -The CEO of Deep Focus asks if all the reshuffling at major holding company agencies is really going to work. Ian nails the answer when he writes “Brands need smaller, more nimble, more innovative agencies built as integrated problem solvers from the ground-up — with creativity as its religion and the ability to deliver experiences (with the results to back it up) as its practice.”
- Merging Real World and the Internet – Very interesting facts…”Gartner Group predicts that by 2011, 80% of internet users will participate in at least 1 virtual world. While Second Life has received about 99% of the media’s attention, it only accounts for about 1% of all the users globally. Globally, sales of items in virtual worlds account for $1.5 billion.”
- What I Want a Social Media Expert to Know – I would love to see a count of how many people claim to be “Social Media Experts.”
- Facebook Ads Don’t Rock -Bob Gilbreath put Facebook to test to see if advertising on the social network could drive traffic. Unfortunately for MSFT and the $15 billion valuation they put on the site, Facebook ads didn’t deliver at all.
- A Billion Dollars in Internet Advertising is Wasted -Interesting study on where Internet advertising is going and what parts arent working at all.