Redefining luxury today and in the future

Folks at scenarioDNA put together a great presentation on the changing face of luxury.  Not only do they define 4 luxury personas (Purists, Guilted Lillies, Passport Posse & Brand New Heavies) but also talk about generational differences within these 4 personas.  Great read for those in luxury marketing or those looking at the concept of masstige.

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