Just read a great presentation by Paul Isakson on the Future of Marketing. One of my favorite slides was a quote from a marketer at Nike:
“We’re not in the business of keeping the media companies alive. We’re in the business of connecting with consumers.” – Trevor Edwards, VP Global Brand & Category Management at Nike
The game of advertising is over. The future is going to be about marketing. And this marketing is going to be where brands and agencies must collaborate to break all the rules. Is your company ready for this? Are your agencies ready for this? Are you even ready for this?