As I’ve mentioned before, I’ll be at the IEG Sponsorship Conference in Chicago next Monday giving a presentation on Youth Marketing. Entitled “Youth Marketing is no longer a demographic…it’s a mindset”, the presentation looks at how brands need to leverage the youth market to learn how to market in new, meaningful ways. It’s a collection of insights I gathered during my time as Teen External Relations Manager for P&G Beauty and as the founder of the Teen/Youth Expert Network at Procter & Gamble. Hope you enjoy and I would love your feedback. I still have time to make changes before Monday if you have any thoughts!
IEG Presentation – Youth is a Mindset