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	<title>Comments for Hard Knox Life: A Brand Manager Blog</title>
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	<link>http://hardknoxlife.wordpress.com</link>
	<description>A Brand Manager's look at how the marketing world is forever changing</description>
	<pubDate>Wed, 14 May 2008 08:02:39 +0000</pubDate>
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		<title>Comment on Commit to a Personal Leadership Philosophy by Vincent Chan</title>
		<link>http://hardknoxlife.wordpress.com/2008/05/07/commit-to-a-personal-leadership-philosophy/#comment-267</link>
		<dc:creator>Vincent Chan</dc:creator>
		<pubDate>Fri, 09 May 2008 23:36:52 +0000</pubDate>
		<guid isPermaLink="false">http://hardknoxlife.wordpress.com/?p=98#comment-267</guid>
		<description>I think the most difficult part is how to make the Core Ideology/Values a reality. This is very similar to the concept in Jim Collins' BUILT TO LAST. It seems that  "The Leader’s Compass" is a very good book. Thanks so much for your recommendation!</description>
		<content:encoded><![CDATA[<p>I think the most difficult part is how to make the Core Ideology/Values a reality. This is very similar to the concept in Jim Collins&#8217; BUILT TO LAST. It seems that  &#8220;The Leader’s Compass&#8221; is a very good book. Thanks so much for your recommendation!</p>
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		<title>Comment on Which companies have the right to be VC&#8217;s? by Dave Knox</title>
		<link>http://hardknoxlife.wordpress.com/2008/04/28/which-companies-have-the-right-to-be-vcs/#comment-255</link>
		<dc:creator>Dave Knox</dc:creator>
		<pubDate>Mon, 28 Apr 2008 13:50:44 +0000</pubDate>
		<guid isPermaLink="false">http://hardknoxlife.wordpress.com/?p=92#comment-255</guid>
		<description>What if the investments were thought of as marketing expenditures?  For instance, you invest $X in a new online media company.  As part of the deal, you get a certain amount of media to use for your brands.  Thus you are taking dollars that would be used for an advertising buy and making them work harder by giving the normal immediate payoff, as well as the potential for a future return.</description>
		<content:encoded><![CDATA[<p>What if the investments were thought of as marketing expenditures?  For instance, you invest $X in a new online media company.  As part of the deal, you get a certain amount of media to use for your brands.  Thus you are taking dollars that would be used for an advertising buy and making them work harder by giving the normal immediate payoff, as well as the potential for a future return.</p>
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		<title>Comment on Which companies have the right to be VC&#8217;s? by Darren Herman</title>
		<link>http://hardknoxlife.wordpress.com/2008/04/28/which-companies-have-the-right-to-be-vcs/#comment-254</link>
		<dc:creator>Darren Herman</dc:creator>
		<pubDate>Mon, 28 Apr 2008 13:42:54 +0000</pubDate>
		<guid isPermaLink="false">http://hardknoxlife.wordpress.com/?p=92#comment-254</guid>
		<description>There are a few investment funds out in the market today such as Investor A+B that invests off the balance sheet of their companies (Saab, etc).  This is precisely what you are talking about.

The issue is separating church &#38; state, as a corporate entity, your responsibility is to shareholders and investments could take the place of dividends maybe?</description>
		<content:encoded><![CDATA[<p>There are a few investment funds out in the market today such as Investor A+B that invests off the balance sheet of their companies (Saab, etc).  This is precisely what you are talking about.</p>
<p>The issue is separating church &amp; state, as a corporate entity, your responsibility is to shareholders and investments could take the place of dividends maybe?</p>
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		<title>Comment on A Day in the Life of a Brand Manager - 4/24/2008 by Garrett D'Ottavio</title>
		<link>http://hardknoxlife.wordpress.com/2008/04/25/a-day-in-the-life-of-a-brand-manager-4242008/#comment-252</link>
		<dc:creator>Garrett D'Ottavio</dc:creator>
		<pubDate>Mon, 28 Apr 2008 04:27:06 +0000</pubDate>
		<guid isPermaLink="false">http://hardknoxlife.wordpress.com/?p=62#comment-252</guid>
		<description>It was great to see what actually happens during the day for a brand manager.  Thanks for including things like ppt is important for your job, etc.--good to learn these things!</description>
		<content:encoded><![CDATA[<p>It was great to see what actually happens during the day for a brand manager.  Thanks for including things like ppt is important for your job, etc.&#8211;good to learn these things!</p>
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		<title>Comment on A Day in the Life of a Brand Manager - 4/24/2008 by Dave Knox</title>
		<link>http://hardknoxlife.wordpress.com/2008/04/25/a-day-in-the-life-of-a-brand-manager-4242008/#comment-251</link>
		<dc:creator>Dave Knox</dc:creator>
		<pubDate>Sun, 27 Apr 2008 22:00:35 +0000</pubDate>
		<guid isPermaLink="false">http://hardknoxlife.wordpress.com/?p=62#comment-251</guid>
		<description>Thanks for tossing out the presentation.  Really great stuff!  I think it could be interesting to do a collaboration from a BM/Agency perspective.  Let me know your thoughts at dave.knox@gmail.com.</description>
		<content:encoded><![CDATA[<p>Thanks for tossing out the presentation.  Really great stuff!  I think it could be interesting to do a collaboration from a BM/Agency perspective.  Let me know your thoughts at <a href="mailto:dave.knox@gmail.com">dave.knox@gmail.com</a>.</p>
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		<title>Comment on A Day in the Life of a Brand Manager - 4/24/2008 by El Gaffney</title>
		<link>http://hardknoxlife.wordpress.com/2008/04/25/a-day-in-the-life-of-a-brand-manager-4242008/#comment-250</link>
		<dc:creator>El Gaffney</dc:creator>
		<pubDate>Sun, 27 Apr 2008 21:19:12 +0000</pubDate>
		<guid isPermaLink="false">http://hardknoxlife.wordpress.com/?p=62#comment-250</guid>
		<description>Sam, here's a presentation I gave to some first-year MBA's at Georgetown in '07: http://www.slideshare.net/elgaffney/gma-how-to-review-an-ad/

It is from the ad agency perspective and was pretty focused on helping them answer the question: what ads do you like? are good? and why? at a job fair the following weekend. Maybe it will be helpful. 

Dave, think this type of stuff is great. I believe there's an appetite from many diff people - even the agency peeps like myself, who need to be reminded what role we play in the busy life of a BM. I wonder if there's also an appetite for BM + agency person collabo on this subject (how to best work or review ads or something else).

P.S. Deck was from Deutsch. I'm at Wieden + Kennedy in NY now.</description>
		<content:encoded><![CDATA[<p>Sam, here&#8217;s a presentation I gave to some first-year MBA&#8217;s at Georgetown in &#8216;07: <a href="http://www.slideshare.net/elgaffney/gma-how-to-review-an-ad/" rel="nofollow">http://www.slideshare.net/elgaffney/gma-how-to-review-an-ad/</a></p>
<p>It is from the ad agency perspective and was pretty focused on helping them answer the question: what ads do you like? are good? and why? at a job fair the following weekend. Maybe it will be helpful. </p>
<p>Dave, think this type of stuff is great. I believe there&#8217;s an appetite from many diff people - even the agency peeps like myself, who need to be reminded what role we play in the busy life of a BM. I wonder if there&#8217;s also an appetite for BM + agency person collabo on this subject (how to best work or review ads or something else).</p>
<p>P.S. Deck was from Deutsch. I&#8217;m at Wieden + Kennedy in NY now.</p>
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		<title>Comment on Is it good or bad to be blogging daily? by Sean Howard</title>
		<link>http://hardknoxlife.wordpress.com/2008/04/24/is-it-good-or-bad-to-be-blogging-daily/#comment-249</link>
		<dc:creator>Sean Howard</dc:creator>
		<pubDate>Sun, 27 Apr 2008 19:15:07 +0000</pubDate>
		<guid isPermaLink="false">http://hardknoxlife.wordpress.com/?p=90#comment-249</guid>
		<description>I'm clearly in the "never posting daily" camp myself so that likely biases my opinion.

Blogs that post more than once a day (aggregates generally) quickly get removed from my list regardless of the quality because I can't stand having hundreds and hundreds of unread posts to skim through in my reader.

I think that quality and insight are far more important than frequency.  That insight can be on the simplest of things, just about yourself or even about the industry.  

Reality is that this is a conversation.  Is your post adding to the conversation or a good convo starter?</description>
		<content:encoded><![CDATA[<p>I&#8217;m clearly in the &#8220;never posting daily&#8221; camp myself so that likely biases my opinion.</p>
<p>Blogs that post more than once a day (aggregates generally) quickly get removed from my list regardless of the quality because I can&#8217;t stand having hundreds and hundreds of unread posts to skim through in my reader.</p>
<p>I think that quality and insight are far more important than frequency.  That insight can be on the simplest of things, just about yourself or even about the industry.  </p>
<p>Reality is that this is a conversation.  Is your post adding to the conversation or a good convo starter?</p>
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		<title>Comment on Is it good or bad to be blogging daily? by Dave Knox</title>
		<link>http://hardknoxlife.wordpress.com/2008/04/24/is-it-good-or-bad-to-be-blogging-daily/#comment-248</link>
		<dc:creator>Dave Knox</dc:creator>
		<pubDate>Sun, 27 Apr 2008 16:31:26 +0000</pubDate>
		<guid isPermaLink="false">http://hardknoxlife.wordpress.com/?p=90#comment-248</guid>
		<description>All - appreciate the feedback.  Glad to hear that people echo the dangers of posting too much and too often.  I'm unsubscribed from other blogs for just those same reasons.  Thanks again</description>
		<content:encoded><![CDATA[<p>All - appreciate the feedback.  Glad to hear that people echo the dangers of posting too much and too often.  I&#8217;m unsubscribed from other blogs for just those same reasons.  Thanks again</p>
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		<title>Comment on A Day in the Life of a Brand Manager - 4/24/2008 by Sam</title>
		<link>http://hardknoxlife.wordpress.com/2008/04/25/a-day-in-the-life-of-a-brand-manager-4242008/#comment-247</link>
		<dc:creator>Sam</dc:creator>
		<pubDate>Sun, 27 Apr 2008 14:27:22 +0000</pubDate>
		<guid isPermaLink="false">http://hardknoxlife.wordpress.com/?p=62#comment-247</guid>
		<description>Hello,

 I'm a first year MBA student at Haas, UC Berkeley. I'm an engineer nwo but am quite keen to switch to a brand management role. Just found your blog through some googling!  You've got some great stuff here! Please keep the "day in the life" posts coming from time to time.

BTW have you come across career switchers at P&#38;G who, like me, went from high-tech engineering jobs to consumer brand mgmt roles? Any tips on making that transition would be appreciated.

Have bookmarked your blog. Will be back.

-Sam</description>
		<content:encoded><![CDATA[<p>Hello,</p>
<p> I&#8217;m a first year MBA student at Haas, UC Berkeley. I&#8217;m an engineer nwo but am quite keen to switch to a brand management role. Just found your blog through some googling!  You&#8217;ve got some great stuff here! Please keep the &#8220;day in the life&#8221; posts coming from time to time.</p>
<p>BTW have you come across career switchers at P&amp;G who, like me, went from high-tech engineering jobs to consumer brand mgmt roles? Any tips on making that transition would be appreciated.</p>
<p>Have bookmarked your blog. Will be back.</p>
<p>-Sam</p>
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		<title>Comment on Is it good or bad to be blogging daily? by Greg March</title>
		<link>http://hardknoxlife.wordpress.com/2008/04/24/is-it-good-or-bad-to-be-blogging-daily/#comment-246</link>
		<dc:creator>Greg March</dc:creator>
		<pubDate>Sun, 27 Apr 2008 02:49:31 +0000</pubDate>
		<guid isPermaLink="false">http://hardknoxlife.wordpress.com/?p=90#comment-246</guid>
		<description>The best thing I can here from someone is, "haven't posted in a while".  It means they are really paying attention and getting value.  I only post when I feel I have something useful to say and that's certainly not everyday.  I don't have that, but I assume its different for everybody.  

My suggestion: if your "trying" to knock out a post to maintain a pace, just punt.  Keep reading and thinking, something will happen eventually.</description>
		<content:encoded><![CDATA[<p>The best thing I can here from someone is, &#8220;haven&#8217;t posted in a while&#8221;.  It means they are really paying attention and getting value.  I only post when I feel I have something useful to say and that&#8217;s certainly not everyday.  I don&#8217;t have that, but I assume its different for everybody.  </p>
<p>My suggestion: if your &#8220;trying&#8221; to knock out a post to maintain a pace, just punt.  Keep reading and thinking, something will happen eventually.</p>
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