Is your WeeMee going to Prom?

The guys over at TechCrunch picked up on a fun little social media experiment that I’m running with a social networking site called WeeWorld. If you haven’t heard of WeeWorld (and their other site WeeMee), it is an avatar focused social networking site that, according to comScore, “reports 100 million page views in March 2008 [...]

Gen Y By Any Other Name…

So it looks like a group of my generational peers are fed up with all the names being used to describe us and are pushing for a new description, The Splinter Generation.  As they describe it:
Our generation has been called Generation Me, Generation Y, the Google Generation, Generation DotNet, and Generation 9-11 … the list [...]

OMG, what a lame campaign

I saw the new Degree Girl commercials for the first time last week and then came across the NYT’s coverage of using cellphone language in advertising.  In my opinion, Degree delivers one of the lamest campaigns I have seen in awhile and one that shows that many marketers don’t understand youth marketing.  If you look through [...]

Partnership with Varsity Spirit featured in LA Times

I was pleasantly surprised to see this write-up in the LA Times about the partnerships brands are forming with Varsity Spirit to reach teens through cheerleading and dance.  Before moving down to my current role, I actually started this partnership for P&G, first signing up Secret as a sponsor and then expanding the deal to include Herbal [...]

Being like Dad isn’t a bad thing

I’ve been a huge fan of the new Canadian Club campaign ever since it broke a few months ago.  According to the latest article from AdAge, it appears I’m not the only one.  The campaign, under the tagline of “Damn Right Your Dad Drank It” has helped Canadian Club reverse one of the longest declines [...]

Alicia Keys sells out for Dove

So my girlfriend was watching the season premiere of The Hills last night and I was surprised by what I saw during the commercial break.  Dove had created a “micro-series” called “Fresh Takes” to promote their latest product launch.  Now I wasnt surprised by the micro-series itself (which was horrible in my opinion) but by [...]

Brand Noise - Generations & Cultural Narrative

I came across a great presentation that the team at BrandNoise presented to a class at Parsons the New School of Design in New York City.  Really killer summary of how generations are shaped.

Weekly Round-Up 3-19-2008

Lots of great stuff around this week.  Here are some of the highlights:

Is the Agency Model Broken?:  I’ve had this debate/discussion with several of my agency friends.  I’ll write more on my opinion this weekend but great post to get you thinking.

The conversation at AdAge goes digital: I was really interested in how Twitter exploded at [...]

AOL buys Bebo for $850MM…did they get a good deal?

Lots of talk this morning about AOL buying Bebo for $850MM.  My favorite post was over at Silicon Alley Insider where they made a comparison of the per user cost of Bebo versus other deals.  Here is the snapsot:
News Corp (NWS)/MySpace deal, July 2005: $580 million, or $21.80 for each of the network’s 27 million [...]

IEG Presentation - Youth is a Mindset

As I’ve mentioned before, I’ll be at the IEG Sponsorship Conference in Chicago next Monday giving a presentation on Youth Marketing.  Entitled “Youth Marketing is no longer a demographic…it’s a mindset”, the presentation looks at how brands need to leverage the youth market to learn how to market in new, meaningful ways.  It’s a collection [...]