Obvious but brilliant point on Word-of-Mouth

Great insight from Hugh MacLeod on Twitter:

Commit to a Personal Leadership Philosophy

When you are promoted to Brand Manager at P&G, one of the first things you do is head off to a week long Brand Manager College.  At mine I received The Leader’s Compass, a book that talks about writing your Personal Leadership Philosophy (PLP).  A PLP is a written statement of ”what you believe in”, or as the title [...]

OSG - We all want this marketing measurement

Everyone knows that marketers, especially Proctoids like myself, love a good acronym.  Rohit at Influential Marketing created a new one today: OSG.  OSG stands for One Sexy Graphic.  As he writes, OSG means two simple things:
1. Metrics that are easy to analyze and act on
2. Metrics I can show to my boss to explain what [...]

David Armano on Micro Interactions

David Armano of Logic+Emotion delivers yet another amazing presentation, this time on Micro Interactions + Direct Engagement in Web 2.0.  He is consistently one of the best bloggers out there, thanks in large part to how he graphically showcases concepts.  Check out the latest:

Which companies have the right to be VC’s?

Lately there has been some good discussions about other companies acting like Venture Capitalists, especially ad agencies.  Personally I have major concerns if an agency starts acting like a VC, especially if they are investing in New Media companies.  The potential for conflicts of interest are huge.  First, theses agencies need to be media-neutral.  I [...]

A Day in the Life of a Brand Manager - 4/24/2008

When I started writing this blog, one of the things I wanted it to do was give a peek inside the day to day life of a Brand Manager. The thinking is that it would be helpful for aspiring marketers, students, agencies and anyone else that would like to get inside the head of a [...]

Is it good or bad to be blogging daily?

Ever since I started up Hard Knox Life, I’ve been trying to write a post every day, or at least every work day.  I haven’t quite reached that goal, having posted 38 out of 61 days so far.  But ironically I have done 61 total posts in those 61 days so at least I have that going [...]

Super Brand Advocates aren’t new but you need to listen to them

Over at Next Great Thing, they pointed to a new social networking report from Hitwise that says that in 2008, we will see the emergence of a “super brand advocate”.  As the report states:
Whether via a personal blog or as a key member within a community, super-advocates are well informed, opinionated and have the ability to [...]

HELLO, My Name is…

This weekend reminded me of one of the reasons I love blogs (and the Internet in general):  You can rediscover old friends who are doing amazing things.
As I was catching up on my RSS feeds, I came across Andy Sernovitz’s post on Scott Ginsberg.  If you haven’t heard about Scott, he is the Nametag guy..the [...]

Jaffe thinks the creative function should fade away?

“Why don’t you all just fade away.” - Rex Manning, Empire Records
 I couldn’t help but think of this quote from my favorite movie when I finished reading Joseph Jaffe’s latest blog post on “Is it time to phase out the creative function“.  In one of the more provocative posts I have read in a long [...]