Posted on April 2, 2008 by Dave Knox
I was pleasantly surprised to see this write-up in the LA Times about the partnerships brands are forming with Varsity Spirit to reach teens through cheerleading and dance. Before moving down to my current role, I actually started this partnership for P&G, first signing up Secret as a sponsor and then expanding the deal to include Herbal [...]
Filed under: P&G, Youth | Tagged: Cheerleading, spirit, teen, varsity, Youth | No Comments »
Posted on March 25, 2008 by Dave Knox
When I was just starting off at P&G as an Assistant Brand Manager, I had a chance to have lunch with John Pepper. Pepper is the former CEO/Chairman of the Board at P&G and is currently Chairman of the Board at Walt Disney Company. Needless to say, the guy knows management and marketing. One of [...]
Filed under: P&G, Thought Provoking | Tagged: Apple, brand management, brand manager, Jobs, Marketing, risk, senior, Stengel | 8 Comments »
Posted on March 24, 2008 by Dave Knox
Just read a great presentation by Paul Isakson on the Future of Marketing. One of my favorite slides was a quote from a marketer at Nike:
“We’re not in the business of keeping the media companies alive. We’re in the business of connecting with consumers.” - Trevor Edwards, VP Global Brand & Category Management [...]
Filed under: Advertising, Brand Marketing, P&G | Tagged: Advertising, brand management, future, Marketing, Nike | 1 Comment »
Posted on March 23, 2008 by Dave Knox
Right after I posted about Etsy supporting handmade entrepreneurs, I came across an article on Instapreneurs in this month’s Wired. The article points to several new sites that allow aspiring designers to sell their wares without worrying about manufacturing, selling or even fulfillment. Basically they allow the creation of instant businesses based on nothing more than [...]
Filed under: 21st Century Media / Social Media, P&G, Shopper Marketing | Tagged: cafepress, etsy, instapreneur, spreadshirt, styleshake, threadless, wired, zazzle | 2 Comments »
Posted on March 2, 2008 by Dave Knox
Ever since I took my role on the Wal-Mart team, I’ve had people want to know more about what a Customer Team Marketing Manager really does. The short of it is that we do Shopper Marketing. We are Brand Managers that are tasked with translating a national marketing campaign into a shopper relevant [...]
Filed under: Advertising, P&G, Shopper Marketing | Tagged: Instore, Marketing, PRISM, Procter & Gamble, Shopper | 1 Comment »
Posted on February 24, 2008 by Dave Knox
Well it has been over 2 years since I stopped posting over at Second Law Marketing but the time has come to start anew. First let me start with some background. I stopped writing Second Law for a couple of reasons, but the most significant was the conflict with my day job. [...]
Filed under: P&G | Tagged: Introduction, Procter & Gamble | 2 Comments »
