Posted on March 22, 2008 by Dave Knox
When I was growing up, soccer was my sport of choice despite the fact I lived in the very football crazy town of Canton, Ohio (home of the Pro Football Hall of Fame). I started playing when I was six years old and since that time, Adidas has been one of my favorite brands. In the early years, the brand [...]
Filed under: Brands I Love, Sports | Tagged: Adidas, ali, beckham, boxing, football, impossible, lovemark, Nike, soccer, Sports | 3 Comments »
Posted on March 12, 2008 by Dave Knox
Is it a sign that you have a problem when you love a brand, but have never actually tried the product? Because if so, I should probably be committed for the respect I have for innocent drinks, a line of fruit smoothies/juices d that you can only get in Europe (for now). In [...]
Filed under: Brands I Love | Tagged: brand promise, fruit, innocent drinks, lovemark, smoothie, sustainability, UK | 1 Comment »
Posted on March 11, 2008 by Dave Knox
If you havent subscribed to Thrillist.com yet, you just got two more reasons to do it with the launch of their Las Vegas and Chicago editions. Thrillist is a “quick, free, daily email that sifts through the crap to find guys the best in everything from food, drink, and gear, to services and travel.” [...]
Filed under: 21st Century Media / Social Media, Brands I Love, Youth | Tagged: Chicago, email, Las Vegas, Marketing, Men, Newsletter, Thrillist, Windy City | No Comments »
Posted on March 3, 2008 by Dave Knox
If a brand hopes to breakthrough the cluttered marketplace, a sense of authenticity and community needs to be a cornerstone of their brand equity. Consumers want to develop a relationship with a brand and in many cases, they are looking for brands that could become a physical manifestation of a Third Place. The [...]
Filed under: Advertising, Brands I Love, Music / Entertainment | Tagged: Atmosphere, Authenticity, Experience Economy, Potbelly, Third Place | No Comments »
Posted on February 26, 2008 by Dave Knox
After much anticipation, my Chumby arrived today and I am completely addicted. If you haven’t heard of Chumby yet, it is “a compact device that connects via a wireless internet connection and gives people a fun, hassle-free way to enjoy what they want most out of the Internet, always on and simply at a glance.” [...]
Filed under: 21st Century Media / Social Media, Brands I Love, Music / Entertainment | Tagged: Addiction, Chumby, Fun, Wireless | No Comments »