Review: The Open Brand

Last week, the good folks at Resource Interactive sent me a copy of The Open Brand, a new book written by Kelly Mooney, President of Resource.   I first met the agency when they previewed their Digital Millenialsstudy to the Teen Expert Network (TeEN) at P&G last year.  I’ve always been extremely impressed with their work, so [...]

Can a brand be built by accident?

Greg Verdino has a great summary of a new book called Accidental Branding.  Based on his review, the book sounds like a must read with insight from the founders of Craigslist, Baby Einstein and Clif Bar.  All of these companies have built amazing brands without relying on the traditional “branding rules” employed by major industry [...]