Obvious but brilliant point on Word-of-Mouth

Great insight from Hugh MacLeod on Twitter:

Building Brands Through Community

Brian Morrissey over at Ad Week wrote a great article on “Building Brand Through Community.”  In it he talks about how companies like Zappos, Yelp, and Etsy have built their brands through the power of their users instead of relying on massive advertising spends.  What makes the article so informative is that Morrissey talks as someone [...]

Weekly Round-Up: 5-2-2008

Busy week and slow posting but here are some blog postings that caught my eye:

What is digital and what is traditional?: The lines are forever blurring.  Digital will soon be everything and everywhere.
Is your brand sticky or slippery?: I have been meaning to point out this post for a while.  Too many brands focus on being [...]

David Armano on Micro Interactions

David Armano of Logic+Emotion delivers yet another amazing presentation, this time on Micro Interactions + Direct Engagement in Web 2.0.  He is consistently one of the best bloggers out there, thanks in large part to how he graphically showcases concepts.  Check out the latest:

Social Media Skyrocketing According to Latest Internet Trends Report From Morgan Stanley

Just came across the latest Internet Trend report by Mary Meeker, courtesty of TechCrunch.  The rise of Social Media as highlighted in the report is outstanding.

Which companies have the right to be VC’s?

Lately there has been some good discussions about other companies acting like Venture Capitalists, especially ad agencies.  Personally I have major concerns if an agency starts acting like a VC, especially if they are investing in New Media companies.  The potential for conflicts of interest are huge.  First, theses agencies need to be media-neutral.  I [...]

Weekly Round-Up 4-26-2008

The best from the blogosphere this week:

New blog discovery - Decker Marketing: As I was reading Brand Autopsy, I can across two mentions of Decker Marketing including 193 Marketing Ideas and 9 Guerilla Marketing Thoughts.  In a short time, I’ve become a big fan of this blog.
Blogs vs Social Networks: Just caught this through a [...]

Super Brand Advocates aren’t new but you need to listen to them

Over at Next Great Thing, they pointed to a new social networking report from Hitwise that says that in 2008, we will see the emergence of a “super brand advocate”.  As the report states:
Whether via a personal blog or as a key member within a community, super-advocates are well informed, opinionated and have the ability to [...]

Is your WeeMee going to Prom?

The guys over at TechCrunch picked up on a fun little social media experiment that I’m running with a social networking site called WeeWorld. If you haven’t heard of WeeWorld (and their other site WeeMee), it is an avatar focused social networking site that, according to comScore, “reports 100 million page views in March 2008 [...]

Yet another area the US is falling behind in

A new global study on social media use by Universall McCann shows the US is falling behind in participation rates.  A couple of highlights directly from AdWeek:

A little over 60 percent of Internet users in the U.S. said they read blogs, but just 26 percent had created one, compared to over 70 percent of Internet [...]