About Hard Knox Life

Hard Knox Life is a dialogue on the changing landscape that marketers are faced with today.  We no longer live in a world where a :30 second TV spot or print ad are the only answers to building a brand.  Instead marketers are challenged to use a variety of tools to connect with consumers in unique and different ways.  However it is up to us to find out how to use these tools in the right way to connect with an audience.  It cannot be about chasing the latest trend, but instead about using the vehicle to start a conversation with a consumer.  With that in mind, much of the discussion in these pages will focus on youth marketing.  Youth are the tip of the spear when it comes to marketing and the mindset of youth today will be the mindset of the general public in the future. 

Hard Knox Life is run by Dave Knox, a Brand Manager at Procter & Gamble and part-time marketing consultant.  My P&G background includes extensive experience in Youth Marketing, Social Media/Marketing, and Shopper Marketing.  You can learn more my background through my LinkedIn Profile.  I am open to consultanting projects for brands or marketing services so please contact me if you have an opportunity available.

Biography:

As a Brand Manager on Wal-Mart Customer Team for Personal Health Care and Feminine Care, Dave oversees a $900MM+ portfolio of brands including Prilosec OTC, Vicks, Always and Tampax. Before moving to the Wal-Mart Team, Dave was the Teen External Relations Manager for P&G Beauty. He was responsible for consulting P&G Beauty brands on how best to leverage sponsorships, partnerships, branded entertainment, influencer marketing, and other emerging communication vehicles to win with teens. This work included leading P&G’s relationship with Varsity Spirit Cheerleading, spearheading beinggirl.com’s partnership with Sony BMG and crafting FemCare’s first global cause marketing platform with UNA-USA’s HERO program. Dave started his P&G career on Secret Deodorant, responsible for launching the Secret Sparkle Collection, which won the P&G Consumer is Boss Award, Starcom “Fueling Brand Power” and an EFFIE from the New York American Marketing Association. On Secret, Dave crafted a variety of groundbreaking marketing programs that have been featured in press such as the New York Times, Forbes and Ad Age. These programs included P&G’s first campaign with MySpace.com, the AIM Bot “SecretSparkle” and marketing partnerships with Limited Too and Varsity Spirit. Dave is a Professional Vice President on Pi Sigma Epsilon’s National Council and has served on the Advisory Boards of Brandweek’s “What Teens Want” and Ypulse’s Teen Mash-up. Prior to joining P&G, Dave worked for Red Bull Energy Drinks, Aware Records and FreshTracks Music. He holds a Bachelor of Science in Business Administration from Miami University.

Disclaimer:

The opinions shared in this space do not necessarily represent the opinions of my employer. Additionally, all photos that appear on this site are copyrighted by their respective owners. I claim no credit for the images unless otherwise noted. If you own the rights to any of the images and do not wish for them to appear on this site please contact me and the images will be promptly removed.