My new gig – P&G Digital Brand Strategist

So I can officially announce that as of October 1st, I will be P&G’s new Global Marketing Digital Brand Strategist.

So what exactly is a Digital Brand Strategist?  Well frankly a lot of that is going to be figured out on the job since this is a completely new position for P&G Marketing.   At the highest levels, the job will be helping drive P&G’s capability in digital marketing, branded content, social media, mobile and a host of other “digital areas”.  My job will be helping guide and equip my fellow Procter & Gamble Brand Managers / Marketers across the company with the tools to develop their digital marketing strategy.  Here is part of the job description:

Accelerating the company’s Digitial Marketing expertise and efforts across the globe is one of the current top priorities. Our commitment is to equip our brand building community with the knowledge and capabilities to create and execute a Digital Marketing Strategy.  Specific responsibilities will include:
– building & running the global digital marketing network
– leading digital marketing training program (content & delivery)
– ‘collect & connect’ of best practices & inspirational case studies
– demonstrating use new digital capabilities for internal communications

This role will involve strong external networking and communication to bring the outside in and keep us in close touch with leading edge capabilities and expertise.

I am super excited about this new role because it allows me to dive headfirst into two areas that I love: Digital Marketing and Brand Building.  It will also allow me to meet and work with many of the people in the online community who I have grown to respect and admire while writing Hard Knox Life.  And with our changes at the top of our marketing leadership, the job will be even more interesting.

As part of the job I will be relocating back to Cincinnati so I’ll be getting ready for that move over the coming 2 months while finishing up some major projects on the Walmart Team.  If anyone is looking/wanting to buy a house in Fayetteville, Arkansas, I can get you a great deal on mine!

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29 Responses to My new gig – P&G Digital Brand Strategist

  1. BIG Kahuna says:

    Well, I’m new to your blog but as a branding guy I must say this sounds exciting. Best wishes!

  2. Chris Wilson says:

    Congratulations Dave! I expect that you’ll keep us in the know on how P&G continues to approach this new space.

  3. jaywalk1 says:

    Major Congrats! I look forward to future posts on what you’re up to in the digital space!

  4. Patrick says:

    Congratulations – as a Digital Strategist for Kaplow Communications I share your excitement for the digital landscape..if you are ever in NYC we should have lunch as I mine your blog everyday for good nuggets of info…

  5. Will says:

    Congratualtions. Been reading your stuff for a while – richly deserved.

  6. El Gaffney says:

    that’s awesome, man. great when your passion can become (more central to) your job. i don’t know if it’s our generation or even just bloggers but seems like more of us are striving for the work-life blend (vs. balance). looks like you’re well on your way to achieving it. holler if you’re in ny for professional/personal (yeah, that’s a purposeful slash) reasons.

  7. Matt Carcieri says:

    Can’t wait to have you here, Dave!

  8. Dave Knox says:

    All….thanks for the kind wishes.

    Matt – Can’t wait to join as well. Should be exciting

    Seth – Our generation as a whole is looking for that life/work blend where our passion areas are our job. It is much easy to have work life “balance” when you can’t draw the line between where work ends and life begins! We’ll meet up in NYC for sure

  9. Pattie says:

    So proud of you son…and the job sounds like just the type of challenge you enjoy. :) Can’t wait to have you back in Ohio!

    Mom

  10. Bob G says:

    Congrats, Dave. We look forward to having you visit our office to chat more once you get settled in.

  11. Finn McKenty says:

    exciting! this sounds like a very cool, but very necessary and crucial role. P&G is amazing at a lot of things, but it’s safe to say that online isn’t one of them. it will be awesome to see what you’re up to!

  12. freshpeel says:

    So now that you are leaving Fayetteville, tell us what you really think about life in Arkansas!

  13. Ryan Jones says:

    Dave,
    Big congrats!!

    –Ryan J.

  14. Sam says:

    Dave,

    Hearty congratulations! Richly deserved I’m sure. Good luck wit the new gig!

  15. Fantastic news Dave! Congratulations! Looking forward to many more posts.

    -Anthony

  16. Dave this is the coolest gig ever. Looking forward to the info exchange–and not from just my direction but from yours as well. You get to see some of the coolest things that brands are doing.

  17. Brian Siegel says:

    Congrats! Look forward to meeting up once you’re settled back in Cincy – welcome ‘home’! Great job title, opportunity, and def utilized a great talent with you to lead such innovative efforts!

    later,
    B

  18. Kevin Dugan says:

    HUZZAH! Welcome back to the Queen City. Congratulations on the exciting change and hope to catch up at some point in the fall.

  19. paul isakson says:

    Very well deserved and as Seth said, it’s fantastic when work and life can blend. Congrats, Dave.

  20. jina kiem says:

    Well, Dave, looks like Cincy and Digital Marketing just gained a great mind. Good luck selling your Arkansas house! Cheers, Jina

  21. [...] month I read eagerly as the writers of two blogs I follow (Dave Knox of Hard Knox Life and David Griner of The Social Path) showed off their shiny new social media job titles. I yearned [...]

  22. [...] going to be a crazy week up in Cincinnati.  I’m trying to find a house before our move back, taking part in a P&G digital training, drafting two Fantasy Football teams, and attending a [...]

  23. [...] going to be a crazy week up in Cincinnati.  I’m trying to find a house before our move back, taking part in a P&G digital training, drafting two Fantasy Football teams, and attending a [...]

  24. [...] three weeks, I’ll be moving to my new Brand Manager assignment as P&G’s Digital Brand Strategist.  So the topic of succession planning has been on my mind a lot.  It is not an easy topic [...]

  25. Matt Lehman says:

    Dave – Congrats, if belated, on the new role. Saw via a tweet from Jeremiah. If you make it up to Cleveland let me know as it would be great to swap stories.

  26. [...] Knox has officially started a new role at P&G as the Digital Brand Strategist is what I use externally, this is a pretty big move as I’m hearing that P&G is starting [...]

  27. [...] Knox has officially started a new role at P&G as the Digital Brand Strategist is what I use externally, this is a pretty big move as I’m hearing that P&G is starting [...]

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