Weekly Round-Up: 5-15-08

This week I am headed back to Cincinnati to serve my Best Man duties at the wedding of one of my great friends.  All will be quiet on the blogging front while I am away but here are a few links to leave you with that have got me thinking lately:

  • AttentionMax “Why Passion Matters” – I just love this statement: “passion is not something that can be bought, outsourced or faked.”  When I think about people I want on my team, passion is #1.  You can train someone to be a great marketer…you can’t train passion though.  I’ll take the bet that the person passionate about their job and life in general will beat experience or a “pedigree” any day.
  • Copyblogger “Are You Talkin’ To My Generation” – A great look at how to think about talking and getting in the minds of different generations.
  • Lightheavyweight “What is Strategy?” -Simple thoughts but very needed.  Too many brands try to be everything to everyone.  Strategy needs to be simple, narrow and focused.
  • Godin “We Specialize in Everything” – I missed this post until I caught a mention of it on m-cause.  I love this quote “When choice is limited, I want a generalist. When selection is difficult, a jack of all trades is just fine.  But whenever possible, please bring me a brilliant specialist.”  There is something to be said about finding yourself a niche and doing it better than anyone else.
  • The Gen Y Guide to Web 2.0 Work – This is brilliant…even more so for the fact she created a killer presentation on her Nintendo DS!
  • Digital Nomads and The New Workforce – Great post and something I want to write about more later.  In today’s world, great talent can work anywhere.  Companies need to start embracing this and thinking about a world where their best people might not need to live in the home office.  Save on relocation money and let them live/work where they want.  Doing so opens up endless opportunities to attract amazing talent.
  • Viral Garden “Social Media: Where Have We Been, Where are We Going?” – Great summary post.  I’m actually thinking of putting together a presentation along these lines to educate my fellow Brand Managers about the Social Media space along with successes and failures.  If helpful, I’ll post here for all to see.
  • Techno/Marketer “Developing Personas for Marketing Strategy” – This is one of the best summaries on the concepts of personas that I have ever read.  At P&G we talk about personas as our WHO, attaching a name to a Prime Prospect that is our target market.  Great, great summary of how to develop a WHO for your person.  When I consult, I am shocked at how many brands and businesses havent taken this step.  You can’t create a marketing plan without developing a robust WHO…it’s that simple.
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One Response to Weekly Round-Up: 5-15-08

  1. Sacha Chua says:

    Glad you like my quick guide to Web 2.0 at Work – and thanks for posting those other links! =) Adding your blog to my reader.

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