OSG - We all want this marketing measurement
Posted on May 5, 2008 by Dave Knox
Everyone knows that marketers, especially Proctoids like myself, love a good acronym. Rohit at Influential Marketing created a new one today: OSG. OSG stands for One Sexy Graphic. As he writes, OSG means two simple things:
1. Metrics that are easy to analyze and act on
2. Metrics I can show to my boss to explain what I’m doing
I love this….now if only someone could deliver this for all the different areas of my work.
Filed under: Thought Provoking | Tagged: marketing measurement, metrics, OSG
