So I am off to Las Vegas for the 2nd time this month (heaven help me). This time it is in celebration of my buddy’s upcoming wedding and to watch the Sweet Sixteen/Elite Eight basketball games. Sure to be a great couple of days capped off with a Friday night party at the Palm’s Crib Suite. Needless to say, I won’t be posting for the next couple of days while I try to find that money I left in Vegas at the tables last time. Wish me luck and talk to you on Monday.
Viva Las Vegas
March 26, 2008Principles of Innovation from Google
March 26, 2008Just came across a really interesting presentation from Google’s SVP of Product Management & Marketing, Jonathan Rosenberg. On Brain Sells, you can watch a video of his speech with highlights. What I love is that the presentation doesnt focus on just marketing but instead on creating a great organziational foundation. Here are what caught my eye as my favorite takeaways:
Hiring Brilliant People: A’s hire B’s…B’s hire C’s and so on. You can train A’s to hire A’s, but you can’t train B’s to hire anything but second rate B’s or Cs, because they are threatened by A’s and can’t understand them anyway. Maintain a high bar.
Antibodies in Companies Try to Kill Big Ideas: Most people in a company under promise, and over deliver. That’s wrong. Creates fear, complacency and rewards mediocre work. Google looks at it differently. You are only expected to achieve a mark of 60% on your Objectives, but your Objectives must be big. People may not achieve the big goal, but reward people who do reasonably well, instead of them under-performing in hopes of maybe over-delivering and ending up just being mediocre.
Avoid Hippos: A hippo kills more people than any other animal. In business, hippos kill more products & ideas than anyone, A hippo is the highest paid person’s opinion. Hippos say “I think…”
Rewarding Innovation: Most companies have profit sharing…HP gives 6.5% to 8.5%…everyone gets about the same. Instead, pay the people that deliver more. The best guys in an investment bank make more, shortstops on a baseball team gets more, etc. At Google the guy who made Google News has made us lots of money, millions of dollars, so we pay him millions of dollars. Life is not fair…I’m not as pretty so I got less dates…I can’t shoot slam dunks so I don’t get to play in the NBA. Reward innovation.
Posted by Dave Knox
Posted by Dave Knox


Hard Knox Life is the blog of Dave Knox, a Brand Manager at Procter & Gamble. It is about marketing, media & technology and how those forces are changing the job of a Brand Manager.







