I just saw this great new spot by Nike called Clocktower that is for their latest Jordan launch. It never ceases to amaze me how Nike continiously nails the emotional feeling of an athlete. The insight that Cinderella stories don’t happen without hard work is dead on. And even better, the spot connects with true fans who recognize the significance of snapshots like the practice football play being run on the Boise State field. Brilliant yet again.
Nike - There are no Cinderella stories
March 12, 2008
2 Comments | 
Sports | Tagged: basketball, Boise State, Cinderella, football, March Madness, Nike, Sports, Villanova | 
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Posted by Dave Knox
Brands I Love: Innocent Drinks
March 12, 2008
Is it a sign that you have a problem when you love a brand, but have never actually tried the product? Because if so, I should probably be committed for the respect I have for innocent drinks, a line of fruit smoothies/juices d that you can only get in Europe (for now). In my eyes, innocent is a stellar example of creating a Lovemark and examplifies why I love to be in marketing.
So what are the lessons of innocent that have made me such a believer? Read the rest of this entry »
1 Comment | 
Brands I Love | Tagged: brand promise, fruit, innocent drinks, lovemark, smoothie, sustainability, UK | 
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Posted by Dave Knox
Hard Knox Life is the blog of Dave Knox, a Brand Manager at Procter & Gamble. It is about marketing, media & technology and how those forces are changing the job of a Brand Manager.
